Mobile Paid Acquisition Specialist (Social+In-app)
Your Role: As a Mobile Paid Acquisition Specialist, you will be responsible for driving user growth through performance-based advertising on social media and in-app networks. You will design and execute campaigns, optimize performance, and collaborate with cross-functional teams to achieve ambitious growth goals in multiple GEOs, with a primary focus on Asia.
What You Will Be Doing: * Develop and execute user acquisition strategies across in-app and social media channels. * Manage, analyze, and optimize advertising campaigns to ensure maximum ROI. * Collaborate with creative teams on the production and testing of ad creatives. * Work with data teams to align campaign strategies with business goals. * Scale campaigns across multiple markets, with a focus on Asia. * Stay on top of industry trends, tools, and best practices to drive innovation. * Be ready to thrive in a fast-paced and slightly chaotic start-up environment.
Who You Are: * Passionate about fintech and mobile applications. * Curious, adaptable, and not afraid of experimenting. * A team player who thrives in collaborative and dynamic environments. * Ready to face challenges with a proactive and problem-solving mindset.
Your Experience: * 2+ years of experience as a User Acquisition Manager in IT or fintech companies. * Hands-on experience with social media networks (e.g., Facebook Ads, TikTok Ads). * Practical knowledge of in-app advertising networks (e.g., Mintegral, Unity, AppLovin, Liftoff, Moloco, Vungle, Chartboost) is a strong advantage. * Familiarity with analytics tools (GA, Looker, Amplitude, Tableau) and/or MMPs (Adjust, Appsflyer, Kochava, Branch) is desirable. * English proficiency at Intermediate level (B1) or above.
What We Are Offering: * Competitive salary (negotiable depending on the candidate’s level). * Share options. * We are still a start-up, so more benefits are on the way.
About Fintech Farm We are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. The mission is to make banking services accessible, simple, and fun to use worldwide, with the goal of launching neobanks in 50+ markets, serving 100m+ customers.
Since our foundation in 2020, we’ve launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024), and India (2025), collectively serving 2m+ customers, with more markets on the horizon!
Why Fintech Farm is a great place to be * Customers. We always go above and beyond to provide an amazing customer experience. And who said that banking has to be boring? We make our apps not just easy but fun to use. * People. We have 250 employees and we’re all business partners in our company—each with stock options that give us a real stake in the business. As we grow and succeed, we all share in the upside. We work with strong individuals whom we empower and trust rather than micromanage. We always stay curious and open-minded.
