Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Dmytro Borzenko, Head of Creative Strategy at Headway (Headway Inc), we’re looking for an experienced Creative Strategist to join our team of superstars transforming the EdTech industry. The product you will be working with: Headway is our flagship app, offering summaries of nonfiction bestsellers, daily insights, and gamified challenges. Headway is the world’s most downloaded book summary app and has been featured as App of the Day in over 30 countries, including the US, the UK, and Canada. Why this is exciting: * A fast-growing EdTech company — we entered the top 20 educational apps in the U.S., and this is just the beginning! * You’ll become part of a team that’s scaling the product to millions of downloads and making it even better for users around the world. * You’ll get access to a large data and analytics base, allowing you to test hypotheses, quickly gather insights, and adjust strategies on the go. * We combine freedom and responsibility — you’ll have ownership to implement the projects you believe will be most impactful.
What will you do: * Analyse the market, look for the pains and motivations of the target audience, monitor competitors to identify areas and solutions worth testing in time. * Based on the previous research, generate hypotheses for advertising campaigns (with a video focus) so that each creative is tested against a specific hypothesis. * Create briefs and tasks for designers, as well as requests for the team working with influencers. * Analyse the results of creatives by key metrics and use insights from them to strengthen future ideas. * Work closely with the Design Production and User Acquisition teams to turn the creative testing process into a team effort.
What do you need to join us: * Have 2+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer). * Love to create, are well-organized, and generate bold ideas. * Have copywriting skills and can turn ideas into catchy messaging. * Understand digital marketing and believe in the power of creativity + analytics. * Have English level B2 or higher. * Alignment with the values of our team (SELECT).
What do we offer: * Work within an ambitious team on a socially impactful education product. * An office with a reliable shelter, generators, satellite internet, and other amenities. Access to our corporate knowledge base and professional communities. * Personal development plan. Compensation for English language learning, external training, and courses. * Medical insurance and full sick leave compensation. Company doctor and massage in the office. * Sports activities: running, yoga, boxing, and more. * Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. * Supporting initiatives that help Ukraine. Find out more about our projects here.
Working schedule This is a full-time position with a hybrid remote option. It means that you can decide for yourself: whether you want to work from the office, remotely, or combine these options.
