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Описание: |
We’re looking for a Marketing Manager who will bring structure, creativity, and measurable growth to our marketing efforts — someone who combines strategic thinking with hands-on execution.
Your Mission
You’ll own and evolve Talentuch’s marketing engine — from planning campaigns and managing content to driving leads and improving brand awareness across digital channels.
Your role bridges brand, lead generation, and sales enablement.
RESPONSIBILITIES
Marketing Strategy & Planning
* Develop and execute a quarterly marketing plan aligned with Talentuch’s sales and recruitment goals.
* Research market trends, competitors, and client segments to refine our positioning.
* Define, track, and achieve performance metrics (CPL, LCR, MQL, SQL) for the company and marketing team.
* Build dashboards to monitor marketing ROI and present monthly reports.
Content & Campaigns
* Manage Talentuch’s LinkedIn content plan — webinars, thought leadership posts, client success stories, and service updates.
* Oversee email campaigns, newsletters, and lead nurturing flows.
* Collaborate with designers and content creators to produce visuals and marketing materials for the brand and provide sales support.
Webinars & Events
* Coordinate the webinar marketing program for HR leaders and industry professionals.
* Select and invite guest speakers, manage communication, and scheduling.
* Oversee the end-to-end event preparation process — topics, visuals, promotion, and logistics.
* Lead the internal team for content creation, promotion, and post-event distribution.
* Ensure all events support Talentuch’s thought leadership and business goals.
Digital Presence & Automation
* Initiate and manage updates on the WIX website, ensuring service pages and pricing reflect current offerings.
* Implement and optimize marketing automation workflows and CRM integrations.
* Monitor domain health, and create and execute an action plan on email deliverability to the subscribers
Team & Process Management
* Coordinate external freelancers (web designer, video creator, content writer).
* Create clear briefs, ensure on-time delivery, and maintain consistent brand tone.
* Foster close alignment between marketing, sales, and recruitment teams.
REQUIREMENTS
* 3+ years of experience as a Marketing Manager or similar role (B2B or service-based company preferred).
* Excellent English (B2+) — strong written, spoken, and presentation skills.
* Proven experience with LinkedIn marketing, webinar campaigns (desired, but not obligatory), and content management.
* Ability to set and track key performance metrics.
* Project management skills — able to coordinate multiple activities and stakeholders.
* Storytelling ability — promote recruitment with passion.
* Excel spreadsheets — fluent user.
Nice to have
* Familiarity with WIX, Canva, and LinkedIn Campaign Manager.
* Experience in HR, IT, or the recruitment industry.
3-MONTH KEY OUTCOMES
* Planning: clear quarterly marketing plan approved and in execution (content calendar, webinar schedule, campaigns).
* Webinars: all 2025 webinars are successfully prepared and executed on time, while 2026 webinars are proactively scheduled and organized with streamlined coordination across speakers, design, and promotion teams.
* Documentation: defined and documented marketing funnel metrics — CPL, LCR, MQL, SQL — with realistic target ranges for Talentuch’s services.
* Content: consistent content posting schedule (LinkedIn accounts, website blog, Clutch, press platform) developed with and assigned to an internal SMM Specialist.
* Design: updated website pages (services, pricing, subscription model) in collaboration with the Wix specialist.
YOU RECEIVE
* Flexible work schedule with the option for full remote work.
* The freedom to propose and implement innovative ideas that directly impact the business.
* The opportunity to represent the Talentuch brand across all initiatives.
* 20 paid vacation days, 5 paid sick days per year, and national holidays.
* Supportive, feedback-driven work culture.
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