About us Hi, we’re Applica — the mobile product growth agency working with the teams behind leading apps like Loona, Fabulous, Fitonomy, Freeletics, Drops, and many others .
We are on a mission to become the world’s leading growth partner for digital app owners. About the role: We’re looking for a Sr Graphic Designer (with at least 3 years of professional experience and minimum 1 year of ASO work) eager to join our company. We’re looking for a person who: * Is innovative and creative, with a keen eye for aesthetics and detail. * Can produce iOS App Store and Google Play screenshots, in-app events, promotional content, app icons, and feature graphic designs for ASO. * Creates engaging static ad creatives for performance campaigns (Instagram, TikTok, and Google) — specifically for mobile apps. * Understands the goals behind each creative: increasing CTR, lowering CPI, improving install rate — and you design with those KPIs in mind. * Supports the creation and design of content for Applica’s LinkedIn presence, enhancing brand visibility.
Experience in designing for app categories like Health & Fitness, Meditation, Fintech, or Education is a strong plus. What challenges you will have: * Collaborate with teams to translate creative concepts into tangible assets that drive app acquisition. * Be creative and follow the apps’ brand guidelines, ensuring innovation and brand integrity. * Maintain a consistent brand image across all assets produced for each app. * Switch styles between designing for organic visibility (ASO) and paid user acquisition. * Stay ahead of design and ads trends and incorporate them to keep content fresh and relevant.
What skills do we require from you: * Proficiency in graphic design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator). * Experience in designing promotional materials for apps (iOS and Android). * Full understanding of App Store / Google Play guidelines and requirements for visual assets (Icon / Screenshots). * High-level understanding of composition, colours, design trends, and best practices. * Experience working with mock-ups. * UI/UX knowledge. * Familiar with tools like Meta Ad Library, TikTok Creative Center, and App Store screenshots — and use them for research and inspiration. * Skills in editing vector / raster images. * High-level understanding of ASO and UA to tailor designs that capture user attention and retention. * Finding and implementing solutions for optimal delivery of design tasks. * Strong communication skills for effective collaboration with cross-functional teams. * Ability to argue personal design decisions. * Outstanding organisational skills (your Figma files must be professional standard). * Ability to handle multiple projects simultaneously while meeting deadlines. * Basic video editing skills are desirable. * Usage of AI tools in design production is beneficial.
What we offer: * Both part-time and full-time availability are considered; * Above average salary; * Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play * Remote work with a flexible schedule * Join an international team of professionals and collaborate with product and growth experts from top apps in the industry * A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech * Minimal bureaucracy, streamlined people management, and no unnecessary meetings
What would your typical workday look like: * Competitors’ research. * Designing static assets in Figma. * Hypothesis generation, ideation. * Briefing chats with the ASO and Creative Team. * Collaboration with ASO and UA teams. * Occasional presentations to clients.
Contact us if you’re: * Efficient (able to find ways to complete tasks more efficiently) * Always curious and eager to learn * Highly attentive to details! * Live and breathe creative performance * Love turning insights into high-performing visuals
