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Описание: |
Main Responsibilities
* Develop interactive dashboards in Power BI for monitoring new vs. returning customers, marketing spend, and campaign efficiency.
* Drive data-driven insights to achieve marketing goals and improve marketing performance.
* Organize the full process from idea generation to A/B testing, analyzing test results, and implementing changes based on obtained insights.
* Gather and structure data from internal databases and multiple marketing channels (website traffic, CRM, digital ads, direct communication campaigns, etc.).
* Create and present reports, dashboards, and visualizations for tracking key KPIs: ROI, CAC (Customer Acquisition Cost), LTV (Customer Lifetime Value), CPA, conversion rates, and more.
* Analyze customer behavior, campaign performance, and market trends.
* Conduct audience segmentation and cohort analysis to distinguish between new and repeat customers and identify growth opportunities.
* Design and evaluate A/B tests, calculate planned performance metrics, and measure effectiveness.
* Perform competitive analysis and benchmark performance, tracking industry trends, customer preferences, and emerging marketing technologies.
* Manage and monitor all marketing analytics tools: Google Analytics, Google Ads, Meta Ads Manager, Adjust, Singular, etc.
* Calculate planned ROI for campaigns and summarize actual performance.
* Deliver presentations with monthly, quarterly, semi-annual, and annual results to management and stakeholders.
Professional Qualifications
* 5+ years of experience in data analysis and interpretation.
* Proficiency with Data Analytics & Visualization Tools: Excel (Advanced: Pivot Tables, VLOOKUP, Macros), SQL, Power BI / Looker.
* Experience with Digital Analytics Tools: Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Adjust, Singular.
* Knowledge of SEO Analytics Tools: Ahrefs, Similarweb, or equivalents.
* Skilled in A/B test design, execution, and analysis with focus on actionable insights.
* Strong expertise in customer segmentation and cohort analysis.
* Critical thinker with strong problem-solving skills and attention to detail.
* Fluent in English, with ability to present findings to an English-speaking team and C-level stakeholders.
Nice to Have
* Experience in the PDL niche.
* Long-term work on a single product/project.
* Google Analytics Certification (GA4).
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