|
Описание: |
INFOBUS is an international product IT company and one of the leaders in online ticket sales for buses, trains, and flights. Our mission is to make every trip simple, convenient, and full of bright moments.
We are looking for a Marketing Product Manager — a strategic thinker at the intersection of technology and marketing, who will become the driving force of our B2C product.
Your responsibilities:
* Develop and implement go-to-market strategies for new products and features.
* Prioritize and manage product backlog for web and mobile teams.
* Conduct market and competitor analysis, generate growth hypotheses.
* Work with UX/UI to improve Customer Journey (onboarding, retention, conversion).
* Prepare clear technical requirements for development teams.
* Coordinate cross-functional communication between dev, marketing, analytics, support, and BizDev.
* Act as the expert for MarTech integrations (e.g., Customer.io).
* Track and improve KPIs: Retention Rate, LTV, ROI, CAC, market share, CSAT.
* Collaborate with SEO specialists and develop solutions to optimize paid traffic efficiency.
Requirements:
* 3+ years of experience as Product Manager / Product Marketing Manager (preferably in e-commerce or mobile apps).
* Solid understanding of SEO, SEM, SMM, Email marketing.
* Hands-on experience with Customer.io or similar user communication platforms.
* Experience with mobile analytics systems (AppsFlyer, Firebase).
* Basic knowledge of API, SQL, SDLC.
* Experience with Google Analytics 4, GTM, BI tools (Data Studio, Power BI).
* Familiarity with task trackers (JIRA, Asana) and documentation tools (Confluence, Notion).
* Proactive mindset, independence, ambition.
* English — Intermediate (B1) or higher.
Nice-to-have:
* Experience in the travel industry.
* Growth Hacking, advanced A/B testing.
* Deep UX/UI understanding.
* Strong SQL skills.
* Experience with CDP platforms (e.g., Segment).
* Scrum methodology.
We offer:
* Competitive salary (fixed + KPI).
* Remote-first company with flexible schedule.
* Direct reporting to Product Owner of the holding (influence on global product strategy).
* Compensation for education and conferences.
* Chance to shape company strategy on the European market.
* Friendly and professional team.
* Support for your ideas and resources to make them happen.
* Regular online & offline team events.
Interested in the opportunity? Send us your CV!
Відгукнутись на вакансію |
