About HelloNote HelloNote is a web-based application that allows physical, occupational, and speech therapists to create defensible, legible, and comprehensive patient documentation. Securely enter, save, and access patient data anytime, anywhere, from any web-enabled device.
We are passionate about what we do and gravitate toward individuals who share our vision and desire to challenge the conventional way of thinking. We believe wholeheartedly in a work-life balance and providing the culture needed to nurture creative minds. We strive to hire people who are not only accomplished in their respective fields, but who pursue passions in their personal time.
Core Responsibilities (Prioritized) * HubSpot Marketing Automation (Top Priority) * Build and manage workflows, sequences, and automated email campaigns. * Create and optimize forms, landing pages, and lead nurturing funnels. * Segment contact lists for targeted outreach and lifecycle management. * Develop reports and dashboards to measure MQLs, conversions, and ROI. * Social Media Marketing * Manage and schedule content across LinkedIn, Facebook, Instagram, TikTok, and YouTube. * Repurpose webinar, blog, and event content into engaging posts, graphics, and videos. * Track analytics (reach, engagement, CTR) and recommend improvements. * Maintain brand voice and consistency across all platforms. * SEO & Content Optimization * Apply on-page SEO (meta descriptions, H1/H2, internal linking, alt text). * Support keyword research and strategy for blogs, webinars, and campaigns. * Monitor keyword rankings, organic traffic, and competitor activity. * Collaborate with content team to align copy with SEO best practices. * WordPress Website Management * Update and maintain website pages in WordPress/Elementor. * Ensure content is optimized for SEO and mobile responsiveness. * Build and publish campaign-specific landing pages. * Troubleshoot basic site/content issues before escalating to dev/design. * Cross-Team Collaboration * Coordinate campaigns with leadership, product launches, and webinars. * Work with onboarding/billing teams to automate client-facing communications. * Share marketing performance insights in regular team updates.
Skills & Experience * 2–4 years experience in digital marketing (preferably SaaS/healthcare/tech). * Proven track record managing social media channels for a brand, not just posting but running campaigns. * Working knowledge of WordPress/Elementor and basic HTML/CSS. * SEO expertise (on-page + off-page, familiarity with tools like SEMrush, Ahrefs, or RankMath). * Hands-on with HubSpot Marketing Hub (workflows, sequences, forms, lead scoring, reporting). * Strong writing skills (short-form for social, long-form for blogs/emails). * Comfortable with data and analytics—Google Analytics 4, HubSpot dashboards, social media insights.
Nice-to-Have (Growth Areas) * Experience with paid ads (Google Ads/Meta Ads/LinkedIn). * Knowledge of Canva or Adobe tools for quick graphics. * Familiarity with email deliverability best practices. * Understanding of EMR, healthcare, or SaaS marketing.
