About the Role One of the RubyLabs portfolio companies is currently planning to aggressively build a sustainable, long-term growth engine, turning its focus to SEO.
We’re starting from zero. There are no legacy systems or outdated content. We have a clean slate, rich user data, and a massive opportunity to dominate the SERPs in a highly underserved space.
We are looking for a result-driven Mid-to-Senior SEO specialist who will play a crucial role in building up our SEO strategy and execution. Responsibilities * Build a comprehensive SEO strategy from scratch for our product line * Analyze search potential using paid traffic data across our top markets (US, UK, Canada, Australia, etc.) * Identify country-specific organic opportunities and long-tail keyword segments that can drive high-converting traffic * Build a comprehensive SEO roadmap with clear short, medium, and long-term priorities * Develop a global sitemap and site architecture strategy to support content scaling * Perform keyword clustering, competitor benchmarking, and SERP intent analysis using tools like Ahrefs, SEMrush, and Google Search Console * Prioritize “low-hanging fruit” opportunities to deliver fast and efficient organic traffic wins * Define technical SEO requirements and work closely with product and engineering teams on implementation * Optimize internal linking, metadata, schema, and page speed across product and content pages * Build a high-volume, high-quality content production engine from scratch * Collaborate with writers to create scalable templates for long-tail pages (e.g., auto-generated phone lookup result pages) * Own topic ideation, content briefs, and quality control to ensure relevance and SEO performance * Design and lead white-hat backlink campaigns, leveraging digital PR, partnerships, and outreach programs * Monitor backlink profile health and competitor link strategies * Own SEO KPIs and report progress across rankings, traffic, and conversions * Continuously test and iterate to improve performance by region, keyword cluster, and page type
Requirements * 5+ years of hands-on experience in SEO for web-based products Proven track record of building SEO programs from scratch in product-led companies * Deep expertise with keyword research, competitive analysis, and market opportunity sizing * Experience with high-volume SEO strategies, including templated landing pages and user-generated long-tail pages * Advanced proficiency in Ahrefs, SEMrush, Google Search Console, Screaming Frog, and other SEO diagnostic tools * Familiarity with web analytics tools (e.g., GA4, Looker Studio) and content CMS platforms * Strong understanding of search intent, ranking factors, and algorithm updates * Experience setting up content production pipelines and collaborating with copywriters, designers, and developers * You’re analytical, curious, and relentless about data * You think like a product owner—business results > vanity metrics * You thrive in high-autonomy, fast-paced environments and know how to scale things that work
Nice to Have: * Experience working in fast-paced startup environments. * Experience with AI-driven UX research tools and methodologies.
