We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, we may help to find the right ones.
Currently, we are looking for a Head of eCommerce for our client, a Global Luxury Spirits Brand. About our client: We are an innovative, leading luxury spirits brand with an expanding global presence. Dedicated to creating memorable experiences, we offer exclusive products for discerning customers around the world. We’re seeking a dynamic eCommerce leader to drive our next phase of growth.
Location: London, UK (Remote with occasional UK travel) Employment Type: Full-time
Role Overview: As the Head of eCommerce, you’ll strategically lead and manage our global online presence, driving revenue growth through a sophisticated digital experience. Your role involves growing online revenue, shaping omnichannel customer journeys, overseeing website merchandising, managing cross-functional collaboration (internal stakeholders and external contractors), and ensuring alignment with ambitious KPIs.
Key Responsibilities:
Strategic eCommerce Leadership * Own and drive global eCommerce revenue and profitability targets with a strong revenue-growth orientation. * Develop and execute strategic plans for customer acquisition, retention, and loyalty, tailored to luxury consumers.
Digital Customer Experience * Lead continuous improvement of the online customer experience, emphasizing high-end storytelling, personalization, seamless UX/UI, and omnichannel experiences that bridge online and offline presences. * Oversee exclusive launches, gifting strategies, tailored customer segmentation, and effective website merchandising to double down on Average Order Value (AOV).
Performance Analytics and KPIs * Set, monitor, and optimize KPIs (CAC, LTV, AOV, Conversion Rates). * Utilize heavy analytics and conversion rate optimization (CRO) to translate data into actionable insights, informing strategic and operational decisions.
CRM and Retention Strategy * Design and manage email/SMS marketing, retention programs, and post-purchase engagement. * Implement customer segmentation strategies to nurture collectors, corporate clients, and gifting customers.
Marketing Collaboration * Guide external partners in paid media, influencer, content, and SEO strategies to maximize ROI. * Ensure marketing initiatives align with brand values, campaign messaging, and performance targets.
Cross-Functional & External Team Management * Lead coordination between internal stakeholders and a global network of contractors and agencies. * Establish clear KPIs, ensuring accountability, quality, and timely delivery across all external partnerships.
Compliance and Market Adaptation * Ensure all digital initiatives comply with global alcohol marketing regulations. * Oversee region-specific adaptations, addressing local payment, language, and cultural preferences.
Requirements: * 5+ years’ experience in strategic eCommerce leadership within luxury or premium consumer brands. * Proven success managing external contractors and agencies, with robust KPI-driven management. * Data-driven professional with strong analytical capabilities, heavy analytics skills, and proven CRO expertise. * Expertise in premium consumer marketing, segmentation, and retention strategies. * Exceptional organizational and communication skills, adept at collaborating cross-functionally. * Experience or familiarity with regulated industries (alcohol/spirits) is preferred.
What We Offer: * Opportunity to lead digital strategy for a rapidly scaling luxury spirits brand. * Competitive compensation with performance incentives. * Flexible work arrangements in a dynamic, entrepreneurial environment. * A collaborative culture focused on innovation, excellence, and growth.
If you’re passionate about luxury branding, strategic digital growth, and performance-driven eCommerce leadership, we’d love to connect. Join us in crafting extraordinary experiences for our global audience.
