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Описание: |
Main Details
We are looking for a proactive and detail-oriented Media Buyer (Facebook) to manage and optimize Facebook advertising campaigns within the Leadgen vertical. This role demands a deep understanding of traffic metrics, audience behavior, and ad moderation strategies, combined with a strong focus on ROI-driven results.
What You Will Do
* Develop and execute Facebook advertising strategies that maximize ROI within the Leadgen vertical in the US.
* Analyze campaign data in depth, optimizing based on performance insights.
* Scale successful campaigns, identifying key opportunities for growth.
* Collaborate with designers to generate new creative ideas, test hypotheses, and learn from both successes and failures.
* Monitor and adapt to traffic trends, particularly within the gambling industry, ensuring campaigns remain competitive.
* Manage the full lifecycle of campaigns, from setup to optimization and moderation, ensuring compliance with platform policies.
* Use tracking tools and technologies to monitor and adjust campaigns effectively.
Expertise Required
* At least 1 year of proven experience in media buying within the LeadGen or affiliate related vertical.
* Successful track record of campaigns in US geo over the last 6 months.
* In-depth knowledge of Facebook advertising platform, including ad creation, tracking, and moderation.
* Expertise in using tracking software and tools.
* Strong analytical skills, with the ability to interpret data, make quick decisions, and scale successful strategies.
* Systematic approach to campaign management, with a results-driven mindset.
* Ability to work collaboratively with a creative team, testing ideas, and adjusting to performance feedback.
Benefits
* Competitive compensation package.
* Remote
* Access to a dynamic and supportive team, with opportunities for professional growth.
* Opportunity to work in a fast-paced, performance-driven environment.
Next Step
If you are a driven and strategic Media Buyer with a track record of success in the leadgen or affiliate offers, we invite you to apply.
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