We take great pride in our five leading brands, two of which have a longstanding reputation in the industry—one has been successfully operating for 12 years, and the other for 5. Our wealth of experience and innovative approach have made us a leader in the gambling industry.
Key Responsibilities: * Traffic Analysis: Monitor and analyze website traffic metrics, user behavior, and conversion rates to identify trends, patterns, and areas for improvement. * Campaign Performance Evaluation: Assess the effectiveness of marketing campaigns across various channels (e.g., PPC, SEO, social media, email) and make data-driven recommendations for optimization. * Conversion Rate Optimization (CRO): Collaborate with cross-functional teams to improve website performance and user experience, focusing on increasing conversion rates and maximizing player lifetime value. * Competitor Analysis: Conduct competitive analysis to benchmark our performance against industry peers, identify emerging trends, and capitalize on opportunities for growth. * Data Reporting: Generate regular reports and dashboards to communicate key insights, trends, and performance metrics to stakeholders, including senior management. * Forecasting and Budgeting: Assist in forecasting traffic and revenue projections, contributing insights to budget planning and allocation decisions. * Testing and Experimentation: Design and implement A/B tests and multivariate experiments to optimize landing pages, promotional offers, and marketing campaigns. * Adherence to Regulatory Compliance: Ensure all traffic acquisition activities comply with relevant regulatory requirements and industry standards. * Stay Updated: Keep abreast of industry trends, best practices, and technological advancements in traffic analysis and digital marketing.
Your Profile: * Proven experience 2 years and more as a traffic analyst or in a similar role * Experience within the iGaming industry is a MUST HAVE * Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization platforms, and Microsoft Excel/Google Sheets * Strong analytical skills with the ability to in terpret complex data sets, draw actionable insights, and communicate findings effectively * Familiarity with performance marketing channels (e.g., PPC, SEO, social media advertising) and their respective metrics * Experience with A/B testing methodologies, CRO techniques, and statistical analysis tools is desirable Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments * Detail-oriented, self-motivated, and adaptable to evolving priorities and deadlines Knowledge of online gambling industry
We offer: * Working with gambling industry experts; * Competitive salary in $,and package of benefits (annual leave 21 days, paid sick leave etc) * Fully remote — work from any country * Opportunity to work in an international and multinational environment Professional training and development * Opportunity to work with the team of professionals
