Responsibilities * Develop and execute comprehensive digital marketing strategies in close collaboration with the product owner * Build, manage, and optimize multi-channel marketing funnels (organic and paid) to drive user acquisition and improve conversion rates * Continuously test and optimize landing pages and in-product flows to enhance user activation, engagement, and retention * Plan, launch, and manage performance marketing campaigns across Meta, Google, and other relevant platforms * Define and refine product positioning, messaging, and user journey flows to support business goals * Define, track, analyze, and report on key marketing KPIs including ROAS, CAC, LTV, and conversion rates
Requirements * 3+ years of hands-on experience in SaaS and digital marketing * Proven experience in conversion rate optimization (CRO), including A/B testing and improving funnel performance * Solid knowledge of SEO best practices and how paid and organic search strategies complement each other * Proficiency in managing campaigns through Google Ads and Meta Ads Manager * Strong analytical skills and confidence using tools like Excel, Looker Studio, or equivalents * Upper-intermediate or higher level of English (written and spoken) * Performance-driven, detail-oriented, and able to work independently
Nice to Have * Experience with ASA (Apple Search Ads). * Certifications in Google Ads, Meta Blueprint, or similar programs.
What We Offer: A fast-paced startup environment with opportunities to grow and make a significant impact. The chance to work on innovative products with a talented, cross-functional team. A supportive culture that values collaboration and creativity. Flexible work schedule, the ability to work remotely upon agreement with colleagues 12 working days of paid sick leave per year 20 working days of paid vacation per year Compensation package for Healthcare & Sport Professional growth: Regular salary review Professional personalized career growth: сhallenging tasks and innovative projects, meetups and events for professional development, an individual development plan, mentorship program Spoken English courses aimed at improving communication skills (negotiation skills) Fun: Corporate events and exciting team buildings Memorable anniversary presents You become a member of the loyalty program “IT Club”
