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Описание: |
Main Responsibilities:
* Develop and execute content strategies for B2C communications across social media platforms (Instagram, TikTok, Facebook, YouTube, Threads, and others).
* Build a diverse content plan that includes educational, product-native, expert, entertaining, and trend-based content.
* Create and adapt visual and written content in collaboration with designers, copywriters, and using AI tools.
* Shape and maintain the brand’s tone of voice on social media.
* Manage influencer marketing — from identifying and selecting creators to coordinating collaborations and measuring their effectiveness.
* Prepare creative briefs and technical tasks for photo and video production.
* Monitor trends and creatively adapt them to align with the brand identity.
* Manage performance analytics, reporting, and continuously optimize the strategy based on data.
* Support community management: respond to comments and DMs, engage in conversations, and nurture the audience.
* Build and manage a functional creative team (copywriters, designers, video editors, etc.) to efficiently execute the content strategy.
* Effectively delegate tasks, set priorities, and ensure high-quality, timely delivery from the team.
Requirements:
* 5+ years of experience in building SMM strategies and content marketing for B2C brands.
* Proven portfolio of projects with social media accounts that reached 100K+ followers.
* Hands-on experience with U.S. and European markets.
* Deep understanding of social media trends, algorithms, and promotion tools.
* Ability to design and execute comprehensive, system-based content strategies.
* Excellent copywriting and storytelling skills.
* Strong aesthetic sense and understanding of what high-quality content looks like.
* Solid experience managing influencer collaborations.
* Proficiency with social media analytics tools, content planners, and AI-based content creation tools.
Nice to Have:
* Proven success in the Health&Wellness, Beauty, Lifestyle, or FoodTech industries.
* Experience working with e-commerce brands.
We offer:
* Competitive salary.
* 100% remote work.
* Flexible schedule (depending on the country where the candidate resides) 8 working hours per day.
* 20 working days of paid vacation per year.
* Career and professional growth.
* Interesting challenges and tasks.
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