Gypsy is looking for a BI Analyst focused on deep understanding of key business metrics, their continuous monitoring, and explaining changes. This role does not include engineering or ETL responsibilities — the main focus is analytical thinking, interpreting trends, and communication with business teams.
Your skills: * 2+ years of experience as an analyst (BI, product, or marketing); * Strong understanding of business metrics in a digital/iGaming environment; * Experience analyzing user behavior, segmentation, LTV, retention, and conversion funnels; * Proficiency in data visualization tools (Tableau, Superset, Google Sheets, etc.); * Ability to explain analytics in simple terms — both verbally and in writing.
➕ Nice to have: * Experience in the iGaming industry or a strong understanding of user behavior in gambling products; * Basic Python knowledge is a plus but not required.
Important about the role: * You won’t create datasets or pipelines — you’ll have access to ready-to-use sources; * Your focus is on analysis, hypotheses, and solution-finding; * You’ll be the first line of analytical control — the one who always knows what’s going on with our metrics.
Your key responsibilities:
Metrics Monitoring and Analysis * Daily/weekly tracking of key company KPIs (revenue, conversion, retention, DAU/WAU/MAU, churn, ARPU, etc.); * Identifying anomalies, trends, seasonality, and drops in metrics; * Analyzing metric changes: what exactly changed, when, why, and what to do next; * Creating reports explaining the dynamics of key indicators.
Hypotheses and Causal Analysis * Generating hypotheses about changes in user behavior, business performance, or marketing campaigns; * Collaborating with product, marketing, and finance teams to find correlations and causes; * Conducting ad hoc analyses: “Why did retention drop?”, “Why did ARPU increase?”, “Which segments drove the revenue shift?”
Visualization and Insight Communication * Working with Tableau dashboards; * Ability to quickly deliver a clear picture to C-level or non-technical teams; * Preparing analytical summaries and reports.
Team Communication
Partnering with product, marketing, CRM, and VIP departments as an analytical advisor;
Understanding business context: which metrics matter to which department, and which impact revenue;
Building analytical vision and answering the question “what’s next?” after each insight.
Benefits:
Flexible payment options: choose the method that works best for you.
Tax assistance included: we handle part of your taxes and provide guidance on the local setup.
Financial perks: Bonuses for holidays, B-day, work milestones and more — just to show we care.
Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us.
Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more.
Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage.
Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow.
Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.
