We are BRNR, the corporate investment fund of Boosta — a holding IT company with a diverse portfolio of products and affiliate marketing businesses. Since 2022, we have invested in and currently manage more than 10 projects. Now, we’re seeking a visionary CEO to launch and scale a brand-new B2C subscription-based product from the ground up.
In this role, you will assemble and lead a high-performing team to build an MVP product and scale it through performance marketing campaigns. You’ll benefit from our financial support, strong infrastructure, and an expansive industry network to bring your product vision to life.
Key Responsibilities:
Strategic Leadership * Develop a long-term strategy for the new subscription-based product, ensuring alignment with overarching company goals and stakeholder expectations.
Product Launch & MVP Development * Define the product vision, build an MVP, and establish a clear roadmap to capture and engage the target audience.
Team Building * Recruit, mentor, and manage a top-tier team — fostering a culture of innovation, collaboration, and excellence.
Performance Marketing * Design and execute marketing campaigns on platforms such as META, Snapchat, and TikTok to drive user acquisition and retention.
Market Research & Analysis * Conduct in-depth market research to identify opportunities, understand the competitive landscape, and shape data-driven product and marketing strategies.
What We Expect From You:
Proven Experience * At least 4+ years in a General Manager, Product Owner, C-level, Senior Product Manager, or Head of Marketing position within a B2C subscription-based product (mobile app, web platform, or both).
Strategic Vision * Demonstrated ability to create, execute, and refine go-to-market strategies that drive user growth, engagement, and monetization.
Leadership Excellence * Track record of building, motivating, and empowering teams to achieve ambitious goals.
Deep Understanding of the Marketing-First Business * Proficiency with key marketing and product metrics (e.g., CPM, CPC, CTR, CR, CPA, LTV, ARPU, ROAS, Retention) and how they impact overall business performance.
Communication Skills * Outstanding interpersonal abilities, with the talent to forge solid relationships and effectively communicate progress.
Stakeholder Management * Proven ability to build credibility and rapport with stakeholders, ensuring alignment and fostering ongoing support for the product’s growth.
Our Core Values:
Result-Oriented Approach * We value problem-solvers who can tackle complex challenges and deliver tangible impact.
Ownership * We seek leaders who take end-to-end responsibility for initiating, managing, and completing projects.
Continuous Learning and Growth * We stay on the cutting edge by constantly expanding our skills and knowledge in an ever-evolving tech landscape.
Positive Attitude and Collaboration * We foster a proactive, supportive environment where teamwork fuels success.
Self-Motivation * We look for individuals who drive projects forward and consistently get things done.
Ready to Shape the Future?
If you have a founder’s mindset and are excited by the challenge of launching and scaling subscription-based products, we want to hear from you! Join BRNR to leverage our resources, network, and expertise, and turn your product vision into a thriving reality.
Apply now and become part of our exciting journey!
