FlexMade is looking for a driven and strategic Marketing Manager to take full ownership of our marketing function. This is a pivotal leadership role for someone ready to build and scale marketing from the ground up — from strategy to execution, processes to people. You’ll work closely with C-levels and team leads to make marketing a fully operational and performance-oriented unit inside the company. This is a foundational role, in which you’ll lead the entire marketing function at FlexMade. We’re not looking for a task performer — we’re looking for a strategic operator, a team builder. About the company FlexMade is a software development company headquartered in Seattle, USA. We have delivery centers and branch offices in the USA, Germany, Poland, and Ukraine.
We develop reliable and scalable software solutions for businesses in North America and Europe. We do it using modern programming technologies and, of course, by hiring highly experienced and qualified personnel.
With over 15 years of experience in the IT market, we have polished the high efficiency of our software development processes. We’re fast and responsive, honest and professional. Besides, we’re a crew of really easy-going people! Responsibilities * Design and implement a holistic marketing strategy in alignment with business goals * Build, lead, and mentor a multi-role team (leadgen, content, SMM, advertising, outreach, recruitment support) * Own both Inbound (SEO, site content, automation) and Outbound (campaigns, outreach, direct marketing) channels * Plan and execute campaigns for product launches, events, and feature releases * Work cross-functionally with Sales and Recruiting teams to support business and hiring pipelines * Ensure a clear and consistent brand voice across channels and assets * Manage budget, tools, contractors, and internal processes * Set up marketing analytics and reporting: funnels, CPL, CAC, ROI, LTV, etc. * Continuously test, measure, and optimize campaign performance * Provide regular insights and data-based recommendations to leadership
Requirements * Proven experience as a Marketing Manager or Head of Marketing, ideally in tech, software, outsourcing, or outstaffing * Strong knowledge of both Inbound and Outbound marketing principles * Experience managing full-funnel marketing operations * Hands-on knowledge of digital marketing: SEO, SEM, content, social, email * Familiarity with marketing automation and CRM systems * Strong analytical mindset and comfort with performance metrics * Excellent communication and team leadership skills * Ability to manage multiple projects and workflows * Bachelor’s degree in Marketing, Business, or related field
Benefits * * Direct impact on company strategy through participation in key business decisions and shaping growth direction * Opportunity to build and lead a marketing team aligned with company goals, covering areas from content to lead generation * Close collaboration with top management, including the CEO, Sales * Freedom to launch creative marketing initiatives while maintaining a strong focus on data and results * Remote work format with a flexible schedule, ideally within a European time zone * Long-term involvement in a stable project focused on sustainable growth rather than short-term objectives
