Own and scale demand generation across Europe for our Startups & SMB business line, moving the offer mix from staff augmentation toward Managed Delivery services.
Responsibilities: * Demand-Gen Planning & Execution: Plan and drive demand generation activity, run campaigns end-to-end—launch, monitor, iterate. * Channel Expansion: Lead development of additional marketing channels and application of the latest technologies. * Content Strategy: Define messaging themes, editorial calendar, and asset mix (case studies, whitepapers, webinars). Cooperate with SMEs and peer teams to deliver it. * Budget Management: track marketing campaign ROI and control the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with results and in line with annual sales objectives * Market Intelligence: Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. * Business Unit Collaboration: Participate in planning and strategy development for the business unit. Align closely with Sales and Delivery.
Requirements: * 3–5 years hands-on B2B demand-gen or growth marketing in IT services, SaaS, or dev-tool environments. * Experience in managing marketing budget with clear ROI * Experience in defining content strategy * Experience in managing team * Understanding of Marketing trends and impact on ML/AI tools
Nice-to-Have: * Familiarity with startup funding ecosystems (accelerators, VC networks). * Understanding of the European Small-to-Midsize Enterprise landscape. * Experience with the latest ML/AI tools for Marketing
We offer: * Opportunity to work on bleeding-edge projects * Work with a highly motivated and dedicated team * Competitive salary * Flexible schedule * Benefits package — medical insurance, sports * Corporate social events * Professional development opportunities * Well-equipped office
About us:
Grid Dynamics (NASDAQ: GDYN) is a leading provider of technology consulting, platform and product engineering, AI, and advanced analytics services. Fusing technical vision with business acumen, we solve the most pressing technical challenges and enable positive business outcomes for enterprise companies undergoing business transformation. A key differentiator for Grid Dynamics is our 8 years of experience and leadership in enterprise AI, supported by profound expertise and ongoing investment in data, analytics, cloud & DevOps, application modernization and customer experience. Founded in 2006, Grid Dynamics is headquartered in Silicon Valley with offices across the Americas, Europe, and India.
