MCR Media Group is an international company specializing in online IQ tests, brain training platforms, and digital product marketing. We’re looking for a User Acquisition Manager with a proven track record in either Paid Social advertising or Google & Native Ads, to drive user acquisition and scale our digital products globally. Key Responsibilities: * Plan, launch, and manage user acquisition campaigns across: * Paid Social platforms (Facebook, TikTok, Instagram, Pinterest, Snapchat) or * Google Ads (Search, UAC, Display, YouTube) and Native ad networks (Taboola, Outbrain, MGID, Revcontent) * Run A/B tests across creatives, ad formats, landing pages, and audience segments * Collaborate with creative teams to develop engaging ad content (copy, visuals, video) * Analyze performance metrics (CPI, CPA, ROAS, LTV) and implement data-driven optimizations * Generate regular reports with actionable insights and strategic recommendations * Stay up to date with trends, tools, and best practices in your respective ad platforms * Work closely with product, analytics, and design teams to align marketing with business goals
Requirements: * 2+ years of experience in user acquisition through: * Paid Social advertising (e.g., Facebook, TikTok, Instagram) or * Google Ads and Native platforms (e.g., Taboola, Outbrain, MGID) * Proven ability to scale campaigns and optimize performance marketing funnels * Strong analytical skills and familiarity with KPIs like CPI, CPA, ROAS, LTV * Proficiency with relevant ad management platforms (e.g., Facebook Ads Manager, TikTok Ads Manager, Google Ads, native DSPs) * Experience with A/B testing and creative/audience experimentation * Working knowledge of Google Analytics, Google Tag Manager (for Google focused role) * Basic design skills (e.g., Canva, Photoshop) are a plus * English proficiency at B2 level or higher * Self-starter with strong communication skills and the ability to thrive in a remote team
What We Offer: * Competitive salary * Remote-first and flexible work environment * Access to cutting-edge tools and advertising platforms * Autonomy, ownership, and room to grow * A collaborative, experienced team in a fast-scaling international company
