Are you passionate about working on innovative products and eager to drive their strategic direction and efficiency? At MindK, we are looking for a Senior Marketing Specialist with a deep understanding of marketing strategy and processes, who can support and develop new initiatives across the entire organization. This is your chance to be part of a team that values expertise and a forward-thinking approach.
Requirements: * Proven experience building and executing B2B marketing strategy from scratch * Overall experience no less then 3-5 years senior expert in B2B, IT marketing * Solid understanding of both inbound and outbound marketing approaches * Hands-on experience across the full marketing cycle: research, planning, execution, and measurement * Ability to work independently without relying on micro-management or large teams * Proficiency with key channels: email, SEO, PPC (LinkedIn, Google Ads), content marketing, ABM * Familiarity with tools like Hubspot (or similar CRMs), Google Analytics, Search Console, Ahrefs/Semrush, and LinkedIn Sales Navigator * Bonus: experience working closely with sales teams to shape and optimize the marketing pipeline * English level B2+ or higher * Background in service-based or consulting IT companies is a plus
Responsibilities: * Own and build the entire marketing strategy from the ground up, including brand positioning and lead generation * Launch and manage digital marketing campaigns (SEO, PPC, email, ABM) with a focus on healthcare and AI markets * Collaborate with internal R&D team on running marketing experiments and testing new PoC * Drive continuous improvement of our website as a core marketing asset * Establish strong communication with the sales team to align marketing and lead-gen efforts * Implement lightweight and effective analytics to track performance and inform future decisions * Take full ownership of marketing tasks in a high-autonomy environment with minimal oversight
What we offer: * Competitive salary that matches your qualifications and experience; * Career growth and regular salary reviews; * 50% compensation for professional training or conferences; * 100% compensation for successfully passing certification; * Free English classes; * Compensation for medical insurance; * An opportunity to participate in conferences and events organized by the company.
It would be helpful for our team if you could include answers to the following questions when applying: * Which type of marketing have you worked with more in your previous roles: inbound or outbound? * For B2B software or tech services like our company, what marketing tactics and platforms have you found to be most effective for lead generation? * How would you position a software development company like ours on a competitive market with many similar service providers?
