We are Vbet Ukraine — a bookmaker and gambling organizer, the official representative of the VBET brand, which has been operating in the Ukrainian market since 2020. VBET Ukraine was the first in the country to receive all three online gambling licenses from the Commission for Regulation of Gambling and Lotteries of Ukraine.
We are looking for a passionate and driven Head of CRM/Retention to join our dynamic team. This is a great opportunity to significantly impact our customer acquisition strategies and drive business growth in the Ukrainian market.
Our main expectations: * 3+ years of experience as a CRM department manager; * Experience in the gaming industry is required; * Knowledge and hands-on experience with Optimove, FastTrack or similar CRM platforms will be an advantage; * Strong analytical skills and ability to transform data into actionable insights; * Experience in leading and developing teams; * Excellent communication skills and the ability to establish effective interaction with other teams; * Creativity and strong problem-solving skills; * Understanding of the psychology and motivation of players in the context of the game environment; * Ability to work effectively in a fast-paced and dynamic environment.
Areas of responsibility: * Lead the CRM/Retention team, inspiring them to achieve ambitious goals; * Create a collaborative environment where initiative and creativity are encouraged; * Mentor and support the professional development of each team member; * Develop comprehensive CRM strategies for both mass campaigns and personalized initiatives; * Create individualized user journeys aimed at increasing player engagement and loyalty; * Develop creative promotional campaigns tailored to different audience segments; * Plan, create and launch CRM campaigns in a multi-channel environment; * Ensure timely implementation of all bonus and communication activities; * Effectively collaborate with related departments (marketing, product, analytics, etc.); * Be responsible for the CRM budget, controlling the efficient use of resources; * Work on increasing the ROI of campaigns through continuous cost optimization; * Analyze campaign results, identifying areas for improvement; * Use A/B testing and other approaches to improve communications; * Identify trends in user behavior and implement new solutions; * Ensure that all CRM activities comply with applicable laws and internal company policies; * Monitor changes in the regulatory environment that may affect CRM strategies; * Initiate improvements to the internal processes of the CRM team;
What we are happy to offer you:
Employment and schedule: official employment and transparent salary, the company pays all taxes for you. Work schedule: from 9:00-10:00 to 18:00-19:00, hybrid work format;
Vacation and sick leave: the company provides 24 calendar days of vacation at the company’s expense and pays for sick leave;
Support: we care about the health of our employees, so we provide: health insurance after 3 months of work, unlimited psychological assistance to employees and full post-war adaptation for military personnel and their families;
Colleagues: the people around you determine the quality of your life. Thanks to high-quality interview stages, we select the best of the best. You will work with true professionals in your field;
Development within the company: it is important for us that employees grow within the company and have the opportunity to improve their skills and achievements. And we, for our part, are ready to give you the opportunity to prove yourself and invest our experience and knowledge in you;
We are also helping our country and believe that we will win soon!
If you are still interested in reading and would like to join our team and become part of a great team, don’t wait. Send us your resume, portfolio, and a short motivation letter, and let’s get to know each other in person :)
